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Advancing knowledge through academic excellence and innovation.

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Upscale K-BBQ

Explore our collection of research and publications in Upscale K-BBQ

Articles in this category

1 publication

A Paradigmatic Shift in Global Gastronomy: Analyzing Mongtan's Strategic Market Segmentation in the Upscale K-BBQ Sector

By Mark

The global proliferation of Korean cuisine, particularly Korean BBQ (K-BBQ), represents a significant phenomenon in contemporary food studies. As of 2026-04-...

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